(Was that wrong? Should I not have done that? If I knew that sort of thing was frowned upon… George Costanza, Seinfeld)
This Q&A is based on a few basic media tips and how we break them every day. Twice a month, Was That Wrong Wednesday (WTWW) will have a different person answering.
Our guest today is Mary Quinn Ramer, vice president of marketing at VisitLex (formerly the Lexington Convention and Visitors Bureau).
Rule No. 1: Be responsive.
If my mom/doctor/pastor/boss calls while I’m watching Modern Family, I would definitely let it go to voicemail.
Rule No. 2: Be consistent and stay on message.
Why is it that I drink Diet Coke (in an effort to spare calories) while I’m indulging in a huge piece of chocolate cake?
Rule No. 3: It not only has to be true. It has to be believable.
Walking home from high school one crisp fall day, I fell in a manhole. My backpack was so loaded with books, however, that I didn’t fall all the way in. To make matters worse, no one stopped along the way to see if I needed help. Thankfully the incident did not prohibit me from getting a date to Homecoming. (True but not believable.)
My family is so Irish, we celebrate every St. Patrick’s Day with a multi-generational breakfast, complete with green eggs, toast with green butter, green milk and green OJ. That’s why they invented green food coloring, right? (True and believable.)
Click here for the first WTWW entry.