Content is still king. It’s just a matter of how it’s packaged, delivered and shared – whether you are trying to create trust or build your brand through increased digital marketing.

For example, Entrepreneur takes a look at how companies can leverage influence to create trust.

“Internally, companies must build corporate cultures of storytellers. Employees are your best, most loyal, most informed brand ambassadors.”

And, according to WebDAM, 78 percent of CMOs think custom content marketing is the future of marketing. “Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time.”

It all comes back to not just creating a brand message that resonates but also packaging that message into a compelling story.