(Was that wrong? Should I not have done that? If I knew that sort of thing was frowned upon… George Costanza, Seinfeld)
This Q&A is based on a few basic media tips and how we break them every day. Twice a month, Was That Wrong Wednesday (WTWW) will have a different person answering.
Our guest today is Mary Quinn Ramer, vice president of marketing at VisitLex (formerly the Lexington Convention and Visitors Bureau).
Rule No. 1: Be responsive.
If my mom/doctor/pastor/boss calls while I’m watching Modern Family, I would definitely let it go to voicemail.
Rule No. 2: Be consistent and stay on message.
Why is it that I drink Diet Coke (in an effort to spare calories) while I’m indulging in a huge piece of chocolate cake?
Rule No. 3: It not only has to be true. It has to be believable.
Walking home from high school one crisp fall day, I fell in a manhole. My backpack was so loaded with books, however, that I didn’t fall all the way in. To make matters worse, no one stopped along the way to see if I needed help. Thankfully the incident did not prohibit me from getting a date to Homecoming. (True but not believable.)
My family is so Irish, we celebrate every St. Patrick’s Day with a multi-generational breakfast, complete with green eggs, toast with green butter, green milk and green OJ. That’s why they invented green food coloring, right? (True and believable.)