(Was that wrong? Should I not have done that? If I knew that sort of thing was frowned upon… George Costanza, Seinfeld) 
This Q&A is based on a few basic media tips and how we break them every day. Twice a month, Was That Wrong Wednesday (WTWW) will have a different person answering.
Our guest today is Candyce Clifft, news anchor for WDRB in the Morning.
Rule No. 1: Be responsive.
If my mom/doctor/pastor/boss calls while I’m watching 60 Minutes or a Tennessee Vols game, I would definitely let it go to voicemail.
(Since I rarely watch television and must be at work at 3:30 a.m., the more accurate statement would be: If my mom/doctor/pastor/boss calls while I’m taking a nap, I would definitely let it go to voicemail.)
Rule No. 2: Be consistent and stay on message.
I suggested one evening that I might prepare a quiche for dinner. My husband turned up his nose and replied, “I don’t eat quiche.” Taking a page from my mother’s playbook, I waited a few weeks and told him I was considering making hamburger pie for dinner. He was enthusiastic, and after he had finished off two slices, I informed him that the hamburger/broccoli pie was quiche. He’s been pleased to eat quiche ever since.
Rule No. 3: It not only has to be true. It has to be believable.
I have seen Flavor Flav in concert. I use this fact in those “Guess who I am?” games. No one ever pegs me for this one. When Flavor Flav was a member of Public Enemy, the group opened for U2 on the Zoo Tour. Flav was, of course, sporting a giant clock on a chain. I saw them in the Georgia Dome when I was in college.
(True but not believable.)
Click here for the first WTWW entry.