(Was that wrong? Should I not have done that? If I knew that sort of thing was frowned upon… George Costanza, Seinfeld)WTWW Christa Marrillia headshot

This Q&A is based on a few basic media tips and how we break them every day. Twice a month, Was That Wrong Wednesday (WTWW) will have a different person answering.

Our guest today is Christa Marrillia, director of marketing at Keeneland.  

Rule No. 1: Be responsive.

 If my mom/doctor/pastor/boss calls while I’m watching Downton Abbey, I would definitely let it go to voicemail. It’s really a sick obsession.

Rule No. 2: Be consistent and stay on message.  

My husband and I always swore that whenever we had children, we would keep our home free of clutter with our child’s toys neatly tucked in a basement or playroom. We would exchange looks when walking into a friend’s home that had bubble lawn mowers in the living room and race tracks under the dining room table. That would never be us… As I type this from my home sofa, my feet are propped on a Thomas the Train table, and my drink is resting on an oversized box of Legos. “Tickle me Elmo” is also sharing the couch with me. What happened?

Rule No. 3: It not only has to be true. It has to be believable.  

As an adolescent, I decided to follow one of my passions and attend a weeklong clown camp. Yes, there is such a thing. To this day, I can make a dog balloon animal in less than 2 minutes. Make it 2 ½ if you want a leash.
(True but not believable)

I’m addicted to Microsoft Outlook… There, I said it. If it’s not in my Outlook calendar, it’s not going to happen. Whether it’s a conference call, a date with my husband or a reminder to change the Brita filter… It’s all in my happy Outlook calendar.

(True and believable)

Click here for the first WTWW entry.