(Was that wrong? Should I not have done that? If I knew that sort of thing was frowned upon… George Costanza, Seinfeld)
This Q&A is based on a few basic media tips and how we break them every day. Twice a month, Was That Wrong Wednesday (WTWW) will have a different person answering.
Our guest today is Jonathan Miller, crisis management attorney, Frost Brown Todd; former Kentucky State Treasurer.
Rule No. 1: Be responsive.
If my mom/doctor/boss calls while I’m watching UK basketball games or any season finale or special episode of one of my favorite shows: Homeland, Breaking Bad, Boardwalk Empire, The Good Wife, I would definitely let it go to voicemail. I hate learning about a major plot twist on my Twitter feed.
Rule No. 2: Be consistent and stay on message.
I find myself watching cable TV news shows or reading gossip-filled political books even though the content of both include everything that I can’t stand about politics.
Rule No. 3: It not only has to be true. It has to be believable.
I discovered at the age of 45 that I was a pretty good poker player. I still don’t believe my luck.
Click here for the first WTWW entry.